It's no secret that the average Australian is having a hard time financially, and with Christmas on the horizon managing dollars is likely to be top of mind for many. That’s why gift flick, Australia's innovative new digital gift wrap service, and Inside Retail decided to conduct a survey of 750 randomly selected Australian adults in September 2023. We were curious to uncover exactly what Australians are thinking and planning to understand “Who wants what this Christmas?”

This Mother’s Day 100s of Aussies benefited from gift flick’s instant digital gifting service

Headline data points on consumer behaviour, Christmas trends and what customers really think of gift flick® as a way to solve their shopping needs

Ahead of the Christmas gifting period gift flick® undertook some consumer research, via Pure Profile, to better understand the gifting behaviour, purchasing challenges and logistical issues of everyday Australians.

Country Road’s ‘Icons of Summer’ campaign celebrates the holiday season with vibrant tones, playful designs and wide, salty smiles at the beach. The partnership with gift flick® brings the campaign to life in a personalised video message consumers can send to their loved ones to digitally reveal the chosen gift item from Country Road.

From birthdays to anniversaries, Christmas to Lunar New Year, graduations to new baby celebrations, Godiva Chocolates’ new free gift flick® service is the perfect solution for those that leave gift shopping to the very last minute or are unable to see their loved ones in person.

Australia’s #1 kitchen store, Kitchen Warehouse, is making sure every customer purchasing items online as gifts can guarantee the gift can be revealed to the recipient in time for the big day, thanks to the very latest instant digital gifting technology provided by gift flick®.

Country Road, David Jones, Jo Mercer, Hamilton Hampers and Bloom'd Florist know how important mum is and that if you don’t say it right by May 8 – you’re too late! To help time-poor kids of all ages create last-minute gifts that will leave lasting memories, they’ve each integrated gift flick personalised, online-gifting technology into their seasonal campaigns.

Employee gifts can be revealed within a gift flick® digital gift story that features a personalised message and video from the company leader to each of their employees. It’s the perfect solution for personalised corporate gifting at scale in today’s virtual business world.

David Jones has enhanced the way their customers send and receive e-gift vouchers this Christmas. Now online shoppers are able to send e-gift vouchers within a gift flick® gift story that features a personalised message, photo or video which are cleverly integrated into a special David Jones Christmas gift story.

How other brands are circumventing reliance on logistics companies to ship gifts this Father's Day

Our partnership with Great Northern Brewing Co enabled kids to send their Dad a personalised instant digital gift this Father’s Day, despite many Aussies being in lockdown during this time.