Mother-s Day 2023 consumer behaviour

This Mother’s Day 100s of Aussies benefited from gift flick’s instant digital gifting service. Last minute shoppers and long distance gifters were able to digitally ‘wrap’ up gifts bought online for Mum, personalising the gift reveal in a magical video that was sent to Mums via a simple url sent direct to her inbox, via her favourite messaging service or through an SMS. It’s quick and easy yet big on heart.

Here's what our customers told us about their experience:

*4.6/5 star average customer rating of their gift receiving experience

*72% of gift recipients said they would definitely use gift flick to send a gift in the future; 22% said they would consider it

*193% transaction growth the week after Aus Post shipping cut off compared to previous week

*% of egift card v physical gift digitally gift wrapped with gift flick: egift 68%, physical 32%

*17% of gifters chose not to include a personal photo in their gift story; 16% chose not to include a personal video message in their gift story