Country Road Group Managing Director Elle Roseby surprised and delighted over 4,000 VIP Platinum loyalty card customers with a $50 credit to their account as a thank you for their support during 2022.

The reward was delivered using gift flick’s digital gifting technology with a personalised video message from Elle to each customer.

This was the first time Country Road used gift flick to deliver loyalty rewards and the experience was seamless, with customers rating it 4.5 out of 5.