SMUDJ and gift flick

South African fashion brand SMUDJ has taken an innovative tech-led approach to maximising sales opportunities this Christmas. Every customer purchasing items online as gifts can guarantee the gift can be revealed to the recipient in time for the big day, thanks to the very latest instant digital gifting technology provided by gift flick®.

"We're so excited to be the first brand in South Africa to bring gift flick's instant digital gifting technology to market! For us it means that although the Christmas shipping deadline has passed, we can keep selling our products online right up until the big day.  Customers buying any of our womens fashion as gifts can digitally 'wrap' them up in a special gift story that reveals our product and integrates a personalised video greeting message” says Teresa Bell, Creative Director at SMUDJ.

gift flick®  is an innovative e-commerce plug in that enables consumers to send any product in an e-tailers store as a personalised gift that’s digitally ‘wrapped’ and can be delivered instantly, while the physical item is in transit. 

"What if the whole concept of ‘shop before the shipping window cut off date’ could be exploded and replaced with a completely new way for consumers to reveal physical gifts through a personalised digital experience that is delivered instantly via the messaging channel of the customer’s choice, while the retailer’s logistics company manages shipping of the physical items as per normal?” explains Helen Marsh, gift flick® Co-Founder & CMO, when asked what drove her and the team to develop gift flick® technology.

Gifts are revealed within a gift flick® gift story that features a personalised message, photo or video which are cleverly integrated into an animated or filmed story. “We wanted to create a digital gift receiving experience that offers the same kind of emotive, personalised sentiment that comes across when you hand someone a gift in person." says Helen. “The same digital wrapping and delivery experience also works for digital gift vouchers, significantly enhancing the gift receiving experience, compared to what exists today”.

For SMUDJ customers this means they can digitally gift through gift flick® – a perfect solution for those that won’t be able to see their loved ones in person this Christmas and for those who leave gift shopping to the very last minute.

Teresa adds “ We ran at high speed when we found out about this innovative new technology - going live just 7 days after we spoke with the team at gift flick – who were incredibly responsive, day or night! We're looking forward to developing new gift stories for seasonal gifting moments throughout the coming year and learning how we can best leverage this tech to drive incremental sales and customer engagement.”

Visit to experience gift flick®.